The world of Digital(Internet) Marketing and some Acronyms used in it.

The digital marketing landscape is as dynamic as it is thrilling. As freelancers, bloggers, and web designers young entrepreneurs explore the digital marketing industry. Small companies are using lean, digital marketing tactics to increase their online presence and attract new customers. Let’s discuss digital marketing some terms which is the most popular commonly-used terms in our field today.

What is Digital Marketing?

To order to meet customers, digital marketing is the use of the Internet, mobile devices, social media, search engines and other platforms. Many marketing experts find digital marketing to be a radically different field needing a new approach to consumers and new ways of understanding how customers act in contrast with conventional marketing.

Digital Marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

KEY TAKEAWAYS

• Digital marketing is the use of the Internet to reach consumers.
• Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Some Key terms used in Digital Marketing :

• SEO
• SEM
• SEA
• SMM
• CPC
• CPM
• CPL
• CPA
• CTR
• CTA
• KPI
• API
• CRM
• RTB
• DSP
• FTP
• RSS
• CMS
• UI/UX

SEO

SEO(Search Engine Optimization) is the technique or a method used to enhance a website position in Google search engine search results.

SEM

SEM(Search Engine Marketing) it is the form of PPC(Pay per Click) advertising by promotion websites by increasing their visibility in search engine results.

SEA

SEA(Search Engine Advertising) is a Branch of SEM(Search Engine Marketing), which places the paid advertisements directly into the search engine results on the partner’s websites.

SMM

SMM(Social Media Marketing)refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing.

CPC

CPC(Cost Per Click) means how much a click costs when you are running paid advertisements. To calculate CPC, we divide the total cost of your marketing campaign by the number of clicks you get into your links.

CPM

CPM(Cost per Mile) also abbreviated as cost per thousand impression measures how many times it was displayed in a way someone could see it on the website or platform regardless of how many times they have clicked on your ad.

CPL

CPL(Cost Per Lead) is an online advertising model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer. It is also commonly called online lead generation.

CPA

CPA(Cost Per Acquisition) is a metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level.

CTR

CTR(Click Through Rate) measures how often people click your ad after it’s shown to them, which can help you understand the effectiveness of your ad. CTR is calculated by dividing the number of clicks your ad receives by the number of time your ad is shown.

CTA

CTA(Call to Action)is a statement that asks the users to do something: explore the site further, fill out a contact form browse a portfolio etc.

KPI

KPI(Key Performance Indicator) is a measurable value that demonstrates how effectively a company is achieving key business objectives. It validates the effectiveness of a company’s strategy to achieve their main business goals in different advertising campaigns.

API

API(Application Program Interface) is a set of clearly defined methods of communication among various components. APIs are software-to-software interfaces that allow applications to talk to each other behind the scenes.

CRM

CRM(Customer Relationship Management) is a set of software programs that let companies keep track of everything they do with their existing and potential customers.

RTB

RTB(Real-Time Bidding) means by which advertising inventory is bought and sold per-impression basis, via programmatic instantaneous auction, similar to financial markets. With RTB advertising buyers bid on an impression and, if the bid won the buyer’s ad is instantly displayed on the publisher’s site.

DSP

DSP(Demand Side Platform) is a system that allows buyers of the digital advertising inventory to manage multiple ad exchange and data exchange accounts through one Interface.

FTP

FTP(File Transfer Protocol) is a standard network protocol used for the transfer of computer files between a client and server on a computer network.

RSS

RSS(Really Simple Syndication) is a webfeed that allows users and applications to access updates to websites in a standardized, computer-readable format. These feeds can for example allow the user to keep track of many different websites in a single news aggregator.

CMS

CMS(Content Management System) is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management(ECM) and web content management(WCM).

UI/UX

UI/UX(USER Interface/User Experience) is a person’s emotions and attitudes about using a particular product, system, or service. It includes a persons’ view and perception of the system aspects such as utility, ease of use, and efficiency.

Besides all these key terms used in digital marketing, there are a lot of other things that need to be considered like sitemap, HTML heading, HTTPS status and etc before you start your digital marketing and dive into it.
Know more about Digital Marketing and its magic: Here